In this lively and interactive presentation, we’ll share the evolution of our KM engagement strategy and how it transformed product adoption and KM advocacy within our organization. We’ll describe, in detail, how we matured from a members-only approach to a truly transparent and collaborative model for KM programming and road mapping
Join Meghan Sullivan and Julie Hopkins, as we reveal:
• Our approach to product strategy and change management, where we started and where we are now • What people-centered design thinking looks like in our organization • Why our overscheduled partners and other hourly billers keep showing up to our meetings and focus groups (in their words!); • Why we love complaints • Our rules of engagement for systematic, robust stakeholder management, including how we stay aligned to the business; how we establish vendor relationships to create a true extension of our team; and, how we leverage a research- and data-driven approach to derive actionable insights; • How we provide thoughtful change management and proactive communications amid shifting timelines • What we do when engagement dwindles • How we maintain sanity and morale when the unexpected
And more!
Learning Objectives:
Gain the ability to draft a KM engagement strategy that engages employees at all levels and positions them as true stakeholders and change agents in KM programs and products
Be able to design focus group sessions that are lively, specific, and relevant, leading to actionable insights that drive confident product and program road mapping
Learn to articulate the business value of pressing in on KM engagement and culture